Burkhardt Leitner – Euroshop 2014
fair stand, communication design
 
The Burkhardt Leitner constructiv exhibition stand at the EuroShop 2014 showcases creative ways of employing its modular architecture systems. It also honours the company’s founder on the occasion of his seventieth birthday. This year, the company’s core strengths – precision, innovation and modularity – team up with a strong emotional pull. The slogan ‘In Love with Detail’ frames surprising new ways of employing the company’s functional, minimalist system architecture, attracting attention from new target groups as well as the industry itself.
 
The external skin of the stand delivers the first surprise. Fabric has been stretched across the ‘constructiv pila’ system from both sides to create a very special effect. On the outside, a transparent black gauze creates a consistent and homogenous surface, upon which the rhizoid inner fabric casts a tantalising shadow play. The inner fabric is a handmade effect viscose – which even appears for a moment in the opening credits of German crime series, Tatort. This dark outer skin renders the open entrance areas and two protruding cubes particularly striking.
Burkhardt Leitner – Euroshop 2014
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Burkhardt Leitner – Euroshop 2014

Fair Stand for Burhardt Leitner at Euroshop 2014 by Ippolito Fleitz Group

Published: